Coworth Park

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Muddy boots welcome


Coworth Park

We want them to feel like the rules are relaxed and the muddy boots are welcome, all while staying in an elegant country house hotel.

We were invited by Dorchester Collection to design the brand for their new hotel in the countryside. However, leaving London allowed this well known brand to rewrite the rules a bit, and to give the country house hotel category a new lease of life and energy.

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British country houses used to have a reputation for being a little fussy and dated, so we deliberately made Coworth feel anything but. We gave their identity a modern spin and their words a sense of humour.

The details were important to us: from the bright orange colour contrasting with the green of the trees, gardens and woods to the highly nickable log inspired ‘do not disturb’ signs.


  • Strategy
  • Visual Identity
  • Outlet branding
  • Packaging
  • Art Direction
  • Employer Branding
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“& SMITH were responsible for the branding across the entire hotel, including F&B outlets and Spa. Their work has remained relevant to this day. We would have no hesitation in recommending them for a variety of projects from full brand identities to content ideas and staff initiatives.”

Zoe Jenkins

General Manager, Coworth Park

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