02 And Smith Wild Radish 150dpi RGB


We are a creative agency where ideas – really good ideas – are available to all. Whether you’re a brand that needs creating, or a brand that needs more creativity, we're ready to talk shop.


We create brands people want to spend time with. Brands that are bold, brave and brilliant. We make people book a room, reserve a table and order another.

See our brands
  • Brand strategy & positioning
  • Visual identity
  • Brand experience
  • Naming
  • Copywriting & tone of voice
  • Social media strategy
  • Photography
  • Art direction
  • Production management
  • Packaging
  • Web design
  • Employee branding


We’re ideas people. We’re here for the 'wows', the 'why nots' and the 'have you seen this'. We’re the fresh thinkers that know how to make brands fly.

See our ideas
  • One-off creative sprints
  • 12 month calendar of ideas
  • Employer branding and staff initiatives
  • Brand extension and activation
  • Campaigns and product launch
  • Guest journey
  • Event concepts
  • Restaurant concepts
  • Brand collaboration ideas
  • Customer loyalty
  • Gorilla tactics

    Who we work with

      Good Ideas

      We take every chance we can get to use our creative chops for good. Whether we’re helping a restaurant highlight its sustainable sourcing, or a hotel celebrate it’s local community, we make sure it’s done in a way where the impact hits home (and heart). And when we say good ideas are available to all – we mean it. Every year we work pro bono with a charity or social enterprise who could benefit from great creative.

      • I came to & SMITH 10 years ago for a hotel visual identity – they nailed it. What I quickly realised is that they’re much more than just logos and colour palettes, they’re strategic thinkers who know the industry - and the business side of things - inside and out. They’re our creative partners that I can put in front of our senior stakeholders, and throw a whole range of challenges at - from strategic proposals to brand experience to design to marketing.”

        Remi Lefevre

        Director, Global Luxury Brands, IHG Hotels & Resorts

      • & SMITH understood Liberty from day one. Their energy and enthusiasm for the project was infectious and we loved how original their approach was. Their concept was genius – one that resonates with all our values as a brand and a really modern take on how Arthur Liberty did business.”

        Sarah Coonan

        Managing Director, Liberty Retail

      • I’ve worked with & SMITH for 12 years. I take them everywhere I go. They’re my secret weapon…”

        Maisie Denning

        Marketing Manager, AB inBev

      • & SMITH are a joy to work with. They have been instrumental in helping us shape our brands from conceptualisation to realisation. Their strategic mindset, attention to detail and forward thinking design has without a doubt contributed to the success of our brands.”

        Julian Hagger

        Executive Vice President, The LUX Collective

      • & SMITH were instrumental in the development of our brand. They really understood our vision. They named and created a brand that exudes the surprising, refined and artistic nature of the concept – a creative journey that we really enjoyed. I’d recommend them in a heartbeat.”

        Michael Green

        InterContinental London Park Lane, Director of Marketing

      • Our identity needed to redefine the tea category and capture OFFBLAK’s zero-compromise on taste and excitement, while being brave and direct. We’re rule-breakers and the identity & SMITH has created really embodies that.”

        Dmitry Klochkov

        Founder, Offblak

      • & SMITH were responsible for the branding across the entire hotel, including F&B outlets and Spa. Their work has remained relevant to this day. We would have no hesitation in recommending them for a variety of projects from full brand identities to content ideas and staff initiatives.”

        Zoe Jenkins

        General Manager, Coworth Park

        05 And Smith Wild Radish 150dpi RGB