Chop Love
WHEN GUESTS EAT AT
Blacklock
We want them to feel like they’ve stepped into a British chophouse, unpretentious, honest, familiar and above else, open to all.
We took reference from the past - when things were done properly - so the identity feels ‘of another time’, even if you can’t put your finger on when. From hand-chiselled typography and photography that feels like it’s been shot on film, to a hallmark seal for each restaurant. Every detail has been carefully crafted, even if it’s done the long way.
WHAT WE DID:
- BRAND STRATEGY & POSITIONING
- VISUAL IDENTITY
- PHOTOGRAPHY & FILM DIRECTION
- WEBSITE
- COPYWRITING & TONE OF VOICE
- PACKAGING
- LAUNCH CAMPAIGN
- EMPLOYEE BRANDING
“Working with &Smith is always a treat. They have a great eye for detail and consistently deliver great work. We’ve been working together for the past five years, during which they’ve refreshed our branding and, most recently, aced a series of campaigns to launch Blacklock in Manchester — bringing our vision to life while perfectly capturing the brand’s look and feel.”
Sam Dagger
Head or Property
