Chop Love
WHEN GUESTS EAT AT
Blacklock
We want them to feel like they’ve stepped into a British chophouse – unpretentious, honest, familiar and, above all, open to everyone.
Blacklock is one of those places that feels like it’s always been there, part of the fabric of the city, with food that delivers quality, flavour and comfort in equal parts. With six restaurants under their belt and another on the way, the team needed an identity to see them into their next chapter.
Blacklock strives for excellence in all aspects of their business. It was no different for the identity, which takes reference from the past – a time when things were done properly. From hand-chiselled typography and film-like photography, to a hallmark seal for each restaurant, every detail has been carefully crafted, even if it’s done the long way.
But excellence doesn’t mean stuffiness. Much like the 80s soundtrack you’ll find playing in the restaurant, a feeling of nostalgia and good times runs throughout the project. Stamps that recall old butchers marks, language that’s informal but full of charm, hand-numbered small batch brews, all blanketed in smoke from the kitchen.
WHAT WE DID:
- BRAND STRATEGY & POSITIONING
- VISUAL IDENTITY
- PHOTOGRAPHY & FILM DIRECTION
- WEBSITE
- COPYWRITING & TONE OF VOICE
- PACKAGING
- LAUNCH CAMPAIGN
- EMPLOYEE BRANDING
“Working with &Smith is always a treat. They have a great eye for detail and consistently deliver great work. We’ve been working together for the past five years, during which they’ve refreshed our branding and, most recently, aced a series of campaigns to launch Blacklock in Manchester — bringing our vision to life while perfectly capturing the brand’s look and feel.”
Sam Dagger
Head or Property
