Revitalising internal communications
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Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Internal communications suite

Revitalising internal communications
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Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Recruitment posters
Photography by Emilie Bailey

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Campaign logotype

Revitalising internal communications
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Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Champions toolkit

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Champions toolkit

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Staff handbook

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Champions toolkit CD

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Quarterly newsletters

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Quarterly newsletter

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Quarterly newsletters

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Photography by Nick Ridley

Revitalising internal communications
—
Purina, one of the world’s leading pet care companies, asked us to refresh their internal communications and also create promotional collateral for an internal sustainability campaign. Acknowledging Purina’s existing guidelines, we created a dynamic Sustainability Champions Toolkit for the campaign and introduced a simple, more rational design palette for newsletters – improving navigation and legibility throughout. Seasonal newsletters now feature art directed ‘cover shots’ starring the 'Pet of the Quarter', to help reengage readers with the values and personality of the Purina brand.
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Online newsletter