Identity for a ‘non-traditional’ sweet shop
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A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Pick ‘n’ mix bags

Identity for a ‘non-traditional’ sweet shop
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A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Business card

Identity for a ‘non-traditional’ sweet shop
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A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Business cards

Identity for a ‘non-traditional’ sweet shop
—
A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Identity for a ‘non-traditional’ sweet shop
—
A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Identity for a ‘non-traditional’ sweet shop
—
A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Identity for a ‘non-traditional’ sweet shop
—
A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Pastry box

Identity for a ‘non-traditional’ sweet shop
—
A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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Ice cream tub

Identity for a ‘non-traditional’ sweet shop
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A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
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