Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Gift bag

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Key card holder

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Pre-opening brochure

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Pre-opening brochure

Identity for a new 5-star hotel in London
—
A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Postcard set

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Postcard

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Photography by Richard Grassie

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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The Cut - Lunch and dinner menus

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Bar menu

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Mini bar packaging

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Occasion cards

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Stationery set

Identity for a new 5-star hotel in London
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A new addition to Dorchester Collection, 45 Park Lane is a contemporary 5-star hotel with a creative, club-like atmosphere. Invited to design identities for the hotel and CUT at 45 Park Lane (Wolfgang Puck’s first restaurant in Europe), we created a distinctly cosmopolitan palette. This encompasses an art deco-inspired logotype, sultry yet sophisticated photography, early modernist type with a contemporary cutting edge, and a decorative pattern recalling the hotel’s landmark architecture. Materials are of the highest quality, achieving a tangible sense of luxury across everything from letterheads to brochures and menus.
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Launch invitation