Identity for a luxury hotel in New York
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The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
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Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
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Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
—

Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
—

Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
—

Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
—

Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
—

Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
—

Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
—

Identity for a luxury hotel in New York
—
The New York Palace is a 5 star hotel located in midtown New York. When the Dorchester Collection acquired the hotel, we were invited to design a new brand identity. We identified the need to reflect both the hotel’s proud heritage and a contemporary spirit driven by an energy and creativity unique to New York. The visual identity features architectural details with a rich gold palette referencing the hotel’s ‘Gilded Age’ opulence, while the typography and layouts suggest a refined, contemporary tone.
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