A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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Design toolkit outlining the new look and feel

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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Spirit guide, POS leaflet and design toolkit

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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Dolce Gusto cream and black

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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A revitalised look for Nescafé sub-brand
—
Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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Design toolkit, front and back covers

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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Design toolkit spread

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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Variant copylines

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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Design toolkit spread with DVD

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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A revitalised look for Nescafé sub-brand
—
Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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A revitalised look for Nescafé sub-brand
—
Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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POS leaflet

A revitalised look for Nescafé sub-brand
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Dolce Gusto is a Nescafé sub-brand that brings coffee shop quality into the home. Commissioned to reposition the brand as a market leader, we drew inspiration from the coffee machine’s distinctive character and form, creating a vibrant look and feel driven by bold colours, witty copy-lines and a library of fresh, quirky photographs. The new look has rolled out internationally across print, promotions, point of sale and websites.
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